Legacy Matarromera


A family rooted in the land

In order to understand the present and the future of Matarromera, we must take a look at the past. A past that takes us to Carlos Moro's family and to the legacy it left him, passing down all the knowledge and love for the vineyard from generation to generation. Carlos Moro's ancestors cultivated vineyards in Ribera del Duero, thus following in the footsteps of an age-old tradition. His passion for wine comes, above all, from his grandparents and his parents Ursicino and Consolación, as they used to grow grapes and make their own wine in the areas of Olivares and Valbuena de Duero, in Valladolid, in what is now known as the Ribera del Duero's Golden Mile. It was his father himself, Ursicino Moro, who suggested that they set up a winery at the hamlet of Matarromera. And it was a great success because the place has a special energy. Located at the heart of Ribera del Duero, the winery buildings are half buried in the northern slope of Valle del Duero, with beautiful views over the river.

A visionary

In 1988, Carlos Moro embarked on an uncertain adventure: to bring back the family tradition of cultivating vineyards and dedicate himself to winemaking. Since he picked up the baton in the 1980s, he has carried the responsibility of preserving the valuable past and building an ambitious future. This agricultural engineer is, above all, a lover of both wine and his land to which he continues to dedicate all his efforts and endeavours. He is currently acknowledged as one of the most innovative and committed Spanish businessmen and has received recognition and multiple awards for his entrepreneurial work. In 2016, he was awarded the National Innovation Award by the Ministry of Economy and Finance. In 2020, he received the top award of Merit in Wine Tourism in Spain, granted by the Spanish Association of Wine-Producing Towns and Cities (ACEVIN). The jury, in its decision, highlighted 'his visionary character, his entrepreneurial and hard-working spirit, and his firm commitment to wine tourism, having propelled the wine tourism department in all his wineries, as well as his leadership and decisive drive in the creation of a number of Wine Routes together with his permanent support to those already in existence'.

An unstoppable trajectory

The name Matarromera comes from an old monastic hamlet. According to Carlos Moro himself: 'The vine is a plant that is rooted in the earth and is what we are about. Our memory is embedded in its stem. And rosemary is one of the most aromatic and pleasant herbs in our culture, the one that shows that man is capable of using the earth's elements in order to transcend memory and enjoy them in a pleasant way'.

A philosophy based on working close to the land, on innovation and on the distinction of each and every one of its wines, has afforded Bodega Matarromera worldwide recognition. Back in 2006, the prestigious Wine & Spirits had already included it in its TOP 100 as one of the most relevant wine projects in the world. In 2011, the German-Spanish Chamber of Commerce awarded it the German-Spanish Innovation Award and, that same year, the Actualidad Económica and Mundo Empresarial Europeo magazines awarded it the Best International Strategy Award and the Best Company in Castilla y León Award, respectively.

A year later, in 2012, it received the European Environment Award, granted by Fundación Entorno and the Spanish Food Award, by the Ministry of Agriculture, Fisheries and Food. In 2015, it was awarded the Sustainability and Quality Medal for Merit in Tourism. But these are just a few examples, in addition to the many awards garnered by its wines, which deserve a chapter in their own right.

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